Why are adverts louder than programmes?


It can be surprising, and sometimes annoying, when the advert volume seems suddenly louder than the programme you were watching.


Why it happens and what you can do


When adverts and programmes are produced, they're done to the maximum volume. Most programmes will have lots of sound levels, and will only recognise peak volume levels occasionally, whereas adverts stay at their peak volume for longer, making them seem like they're a lot louder.

Lots of TV manufacturers have an option in the sound menu that can help, called 'Automatic Volume Control'. Turning this on can help to smooth out the differences in sound, because it tries to match the volume of the adverts to the programme that's just been on.


Hopefully that's cleared things up, but if you want any extra help, get in touch with an expert from Team Knowhow here.

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