Privacy & Cookies

What are Cookies?

When you are browsing websites on the internet, many of these websites store tiny text files called cookies on your computer, to help track your use of the site and to personalise your journey around the website. These cookies can be stored so that if you return to a website, that website server can call the information from the cookies stored on your computer to tailor your experience of the site.

Team Knowhow is no different. We use cookies to help you navigate our website more effectively - we do not store personally identifiable information in our cookie data. We also use some carefully selected 3rd party suppliers to enhance your online experience and they will place cookies on your computer for use on our website too.

Cookies are perfectly safe to be stored on your computer and almost all web browsers have cookie storing enabled as default. However, all browsers have the option of disabling cookies being stored on your computer if you wish to do this. Please be aware that disabling cookies on your browser may affect your use of the Team Knowhow website.

Legislation from the European Union has meant that websites must provide clear information about their use of cookies to their customers, something we at Team Knowhow fully support. We want to ensure that you, as our valued customer, are fully aware of the use of cookies on our website, and we are proud of our reputation as a transparent and honest retailer that you can trust.

Team Knowhow & Cookies

We want to make sure you are fully aware of the cookies we use and what they do.

Here is a full guide to our cookies explaining the name of the cookie as it would appear on your computer and a description of what the cookie is used for:

Cookie Name Description of Cookie usage
tradeInValueSecureCcookie This cookie stores the model id, price, name of the device selected for trade in
tkhCookie This cookie is used to track whether the customer has selected the message to accept that the website would be using cookies to store information
These are analytics cookies which are used by analytics for capturing the analytics variables.

Cookie Control

Cookies should be enabled by default on your browser, so if you have not changed your settings you should expect to be accepting cookies from websites.

Cookies being disabled will limit your experience of and many other websites online. Remember, cookies are not harmful to your computer and our cookies do not contain any personally identifiable information. If you wish to change your cookie settings we have provided a guide below for you. Please remember, if you do disable your cookies, you can allow cookies from certain approved websites, by adding the website homepage to your exceptions list.

First, find out what your default web browser is on your machine, or the browser you use most often to access the internet. To work out what browser you are using, simply open the internet as usual, and then follow the steps below:

PC Users

On the tool bar at the top of your browser click 'Help' and choose the 'About' option from the drop down. This will tell you the browser type and version.

Mac Users

Open the internet as usual and once open, click on the Apple icon in the top left corner and choose the 'About' option. This will again tell you the browser type and version.

Once you know the browser you are using you can find the cookie settings using the guide below relevant for your browser:

Checking your settings in Microsoft Edge

  • Click the More icon in the upper right-hand corner of the browser window.
  • In the drop-down menu that appears, select ‘Settings’.
  • At the bottom of the Settings side window, click the ‘View advanced settings’ option.
  • Scroll down to the Cookies section and in the drop-down list, select ‘Block all cookies’ to disable cookies or ‘Don't block cookies’ to enable cookies.

Checking your settings in Internet Explorer

  • Click the Tools in the upper right-hand corner.
  • Click ‘Internet Options’.
  • Under the ‘Privacy’ tab, locate the ‘Settings’ section.
  • Move the slider up or down to adjust your acceptance level for cookies.

Checking your settings in Mozilla Firefox

  • Click the Menu icon in the top right corner and select ‘Options’.
  • In the window that appears, click the ‘Privacy’ tab at the top.
  • In the ‘History’ section, click the down arrow in the box next to ‘Firefox will:’ and select ‘Use custom settings’ for history.
  • Locate the check box next to ‘Accept cookies from sites’. Check to enable and uncheck to disable cookies.
  • Click OK.

Checking your settings in Google Chrome

  • Click on the Menu icon at the top right of the screen.
  • From this menu, select ‘settings’
  • At the bottom, click advanced.
  • Under ‘Privacy and security’, click ‘content settings’.
  • Click ‘Cookies’.
  • Turn ‘Allow sites to save and read cookie data’ on if you want to enable cookies or off if you want to disable cookies.

Checking your settings in Safari

  • Locate the Cog icon at the top right of your browser and click on this.
  • From the list of options select ‘Preferences’
  • Click the ‘Privacy’ tab. 
  • Under the ‘Block cookies:’ section, select the option that best suits you.

Checking your settings in Opera

  • Click the Opera file icon in the top left hand corner of your browser. 
  • From the drop down list of options, select ‘Settings’.
  • Select ‘Privacy & Security’ in the window that appears.
  • Under the Cookies section, click the check box next to Allow local data to be set (recommended) to enable or Block sites from setting any data to disable.

If you have another browser...

Please check the help settings within your browser or use a search engine to find answers on the best way to enable or disable cookies in your chosen browser. Please remember we are not responsible for the content on external websites.

If you want more information you can visit the following website for an in-depth guide to cookies and how to control, delete and understand them. They even have a great recipe on there for cookies of the edible variety – yum!

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In addition to the list of cookies that we use on Team Knowhow, we wanted to take you through our use of advertising tags. We use tags from 3rd party suppliers dedicated to helping us improve the relevance of our advertising banners, both on our website and across the web where we have advertisements on other websites. Our advertising policy is designed to give you the most relevant adverts possible, based on your previous visits to our website and the things you looked at, so we can build a profile of what we think you might like to see on our website next time you visit. A tag is simply a way for us to identify if a specific page was viewed by a customer and use that information to form a more accurate advertising strategy.

Many online businesses work with such partners as ours below in order to improve and personalise the experience their customers have of their website and brand advertising online. All reputable companies, such as those we choose to work with, have very strict policies around your privacy and the information captured. They do not collect any information that can personally identify you in any way. Almost all of these tracking tags can be disabled or opted out of. A website dedicated to helping you understand what networks currently use tracking tags on your machine is:

Here you can see the companies that gather information for advertising online and choose to turn off their tracking if you wish. Please note we are not responsible for the content or activity of this website.

Below we have listed the 3rd party companies that use tags on our website and across the web to serve our adverts to you, our customers, with steps to disable their tracking if you wish to opt-out of their service:


ADGENIE collect information to serve more targeted adverts to our customers around the web. They do not store any personally identifiable information. To opt out of ADGENIE tracking, visit

This will drop a persistent cookie on your machine, blocking the use of tracking. If you delete this cookie, the tracking will resume.


Criteo use information gathered from our customer's use of our site to show more relevant adverts to you on other websites where we advertise. They do not collect any personally identifiable information from customers. To opt out of Criteo ad tracking, visit

Then click on the Opt-out switch and change it to 'On'. This will drop a cookie on your machine to remove the use of their tracking. If you delete this cookie, the tracking will resume.


MediaPlex gather information to serve targeted advertisements to our customers online, just as Criteo and ADGENIE do. Again, they do not gather any personally identifiable information. To opt out of MediaPlex tracking please visit:

Click on 'Install the MediaPlex Opt-Out Cookie'. This will install a cookie to disable tracking from MediaPlex. If you delete this cookie, the tracking will resume.


MediaMind install a cookie to enable advertisement personalisation online for our customers. To opt out of their advertisement tracking please visit:

Scroll down to The Opt-Out Cookie & Your Choices section and click on the relevant link to opt out of their tracking. This will install a cookie to block the tracking of your activity online by MediaMind. If you delete this cookie, the tracking will resume.


Quantcast help to develop our audience for retargeting by tracking customer visits to our pages and compiling a list of our customers that can be retargeted with more personalised ads. No personally identifiable information is captured. If you would like to opt-out of Quantcast tracking, please visit:

This will drop a cookie on your computer to stop the Quantcast tracking on your computer. If you delete this cookie, the tracking will resume.


AudienceScience help us develop a better understanding for customer behaviour on our website and improve our overall experience for customers viewing our advertising banners online. They do not gather any personally identifiable information. If you wish to opt-out of AudienceScience tracking, please visit:

Then click the link to opt-out. This will drop a cookie that will stop the tracking of your activity by AudienceScience. If you delete this cookie, the tracking will resume.

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Privacy Policy

Who we are

In this Privacy Policy references to 'we' and 'us' are to DSG Retail Limited trading as Team Knowhow, company number 504877, registered office 1 Portal Way, London, W3 6RS.

What information we collect and how

The information we collect via this website may include:

  1. Any personal details you type in and submit, such as name, address, email address, etc.
  2. Data which allows us to recognise you, your preferences and how you use this website. This saves you from re-entering information when you return to the site. This data is collected by cookies from your navigation around the site.
  3. Your IP address (this is your computer's individual identification number) which is automatically logged by our web server. This is used to note your interest in our website and your location (e.g. county/city) for our site analytics.
  4. Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).

What we do with your information

Any personal information we collect from you will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used:

  • to comply with legal requirements. We are a subsidiary of Dixons Carphone plc and we may need to pass the information we collect to other companies within our group for administrative purposes. We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use our site and issuing our emails for us.

We would also like to inform you of various promotions, goods and services that may be of interest to you. These would come from any of our chains, including Team Knowhow, Currys PC World and Carphone Warehouse, from our affiliates, or from carefully selected third parties. You may be contacted by post, email, telephone, SMS or such other means as we regard as appropriate, including new technology. If you wish to receive these communications, please tick the ‘Yes’ box when entering your personal details. You may unsubscribe at a later date, if you wish.

You can ask us not to send you future marketing communications. To do this, simply click this link and submit your details.

How can I see a copy of the information you hold about me?

The Data Protection Act (DPA) gives you the right to see personal information we hold about you. If you want copies of this information, please send us a written request with the following:

  • Your full name and address
  • Your account number
  • A cheque for £10 (admin charge) made payable to Dixons Carphone
  • Details of any specific information you require
  • One proof of identity - we can accept a photocopy of either your passport or your driver's licence
  • One proof of identity of address - we can accept a photocopy of a recent credit or debit card statement, a utility bill showing the same name and address as on your account.

Do not send original documentation as we cannot guarantee the safe receipt or return of these.

Please send your written request, cheque and proof of identity and address to:

Dixons Carphone
Data Protection Officer
PO Box 375
SO30 2PU

We recommend you send your request by Recorded Delivery but this is not compulsory. Please note that we do not take online payments.

What happens next?

Once we receive your request, along with your cheque and proof of identity, we'll get back to you within 40 days.

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